Sale on canvas prints! Use code ABCXYZ at checkout for a special discount!
Color, brushwork, empty canvases waiting for a splash of paint and inspiration; these are the basic elements of painting. What happens after that determines the success or failure of the artist.
In order to sell, to be seen, to attract buyers, an artist must also excel at marketing, social networking, making connections in the community, and pricing. Serious questions that demand accurate answers:
1. What does a 16x20 acrylic or oil go for in the marketplace?
2. How much less should I price my work until my name and style become known?
3. I’ve heard that ½ the price of someone better known is a guide. But if I start too low in the beginning, will my artwork appear cheap?
4. I want to have high expectations, but will I price myself out of the market before I get started?
Like walking a tightrope, an artist must balance his or her time, balance the budget, balance the time spent painting and the amount of money involved in the finished product all while keeping an eye on the competition.
Getting your work out there is key; advertising, showing your wares, networking, and getting to know as many vendors as possible.
